Private Equity
Sectors of Focus
M. Alex Burns, CFP®
Managing Partner
With nearly a decade of experience in the wealth management industry, Alex leverages his technical analysis and financial planning background when reviewing acquisition opportunities. Prior to being part of the financial services world, Alex was a software sales account manager for a Fortune 500 tech company.
Alex's passion for helping people drove him to start Herondale where he wishes to help the next generation of professionals grow, while encouraging them to maintain a steadfast focus on what's most important to them in their respective lives. With this vision in mind, we are able to provide a valuable service to business owners seeking growth capital or help in building out a robust succession plan.
Concurrent to being the founder of Herondale, Alex is an Advisor and Director of Advisory with a boutique financial advisory firm. Alex holds a Bachelor's of Arts in Communications from Michigan State University, maintains a Series 65 investment advisory license and is a CERTIFIED FINANCIAL PLANNER designee.
Ty Umoh
Partner - Private Equity
Ty is an experienced finance professional with over 12+ years of experience across a wide range of industries.
Previously, he worked at St. Cloud Capital, a Lower-Middle Market ($1.6bn) private equity firm based in Los Angeles and was a fractional CFO (Corporate FP&A) for venture-backed digital health technology company with a tech-enabled platform (e.g., remote patient monitoring, disease specific chronic care management, biometric sensors, vital tracking wearables). At St. Cloud Capital, he was responsible for deal sourcing, execution, due diligence, value creation, and portfolio operations.
Prior to joining St. Cloud Capital, he worked at FTI Consulting and, prior thereto, at BNY Mellon Capital Markets, LLC, where he specialized in financial restructurings, corporate carveouts, leveraged buyouts and growth equity investments across the healthcare, technology, energy, and telecom sectors.
Mr. Umoh received his Bachelor’s in Business Administration from the University of Houston where he graduated magna cum laude. He also has a Master’s degree in Energy Economics with a focus in Corporate Finance from Rice University.
GP3
Partner - Private Equity
GP3 is an experienced finance and strategy professional with 12+ years of experience across investment banking and private equity, corporate strategy and growth.
They bring experience ranging from investment banking transaction execution for private equity clients, to private equity operations including structuring and delivering portfolio company value creation. They previously worked in various global strategy and management, growth and innovation roles in international financial services.
Always passionate about entrepreneurship and strategic growth, GP3 previously worked as an industry-agnostic independent consultant for early-stage, family, small and medium businesses.
GP3 holds an MBA with a finance concentration from Emory University’s Goizueta School of Business (Beta Gamma Sigma), and a Bachelor’s of Science in Economics from The Wharton School of Business at the University of Pennsylvania with an individualized concentration in Responsible Innovation and International Management.
GP4
Partner - Private Equity
GP4 is a Global Business Strategist with 15 years of experience building and managing high-priority cross-enterprise lines of business, client relationships, and program portfolios valued at over $5B in new assets across four continents. Leveraging her breadth of experience across automotive, technology, and finance industries, GP4 enables firms to acquire target clients, capitalize on opportunities in diverse markets, and foster innovation on a global scale.
Most recently, GP4 has succeed in sourcing, negotiating, and executing critical, strategic partnerships with global finance, insurance, and technology companies for a global digital marketplace and cloud services company’s newest flagship venture. Previously, she served as Senior Vice President at GSIB, where she built a new line of
business extending the bank’s solutions to the middle- and small- market segment and partnered with the firm’s executive leadership to develop and launch of two new investment platforms worth over X .
GP4 holds dual B.A. degrees in Economics and Public Policy from the University of Chicago. She serves as a member and Treasurer of the Board of Directors of a mid-size national non-profit focused on cultivating women’s leadership potential.
Our Partners
Herondale's partners are seasoned professionals with deep expertise in investment banking, corporate & transactional law, management consulting, financial planning & analysis, data science and operations. We bring decades of experience across diverse industries, including aviation, automotive, retail, eCommerce, hospitality, real estate, and media. Leveraging our combined knowledge, we excel at identifying high-growth opportunities, executing complex transactions, and driving value through operational excellence and strategic transformations.
We work with businesses poised for growth, focusing on sectors where we can leverage our expertise to unlock potential. By partnering closely with management teams, we implement tailored strategies to optimize operations, drive digital transformation, enhance customer experiences, and maximize long-term value. Whether repositioning underperforming assets or scaling established companies, we are committed to fostering sustainable growth and creating lasting impact for our capital partners and partner businesses.
